A CRM database is a central repository for all of your company’s customer and prospect data. It provides sales and marketing teams a single source of truth, which makes it easier to organize, manage and use data to create the perfect http://www.notesjungle.com/benefits-of-setting-up-a-virtual-board-room-for-directors customer experience.
A good CRM will also provide a comprehensive knowledge of the interests of customers and buying habits. This enables marketing and sales to send messages that are more targeted increasing conversions.
However CRMs are only as good as the quality of its information. It will be difficult for employees to locate the information they need if a database is disorganized or messy, or has outdated, incorrect or obsolete information. In the ideal scenario, a CRM should include tools to minimize the likelihood of dirty data. This means automating as much of the entry process as it is possible to minimize errors caused by human intervention. The regular data audits can be beneficial too.
The quality of a CRM database is also affected by the training and structure of its users. Your team needs to be able to use the database correctly, whether they’re using a spreadsheet-based platform or a more sophisticated CRM such as Pipedrive. Your CRM should come with the ability to train your employees how to use the tool in line with your company’s needs and sales cycle. If you run an online store, for instance you could offer your employees access to Pipedrive Academy, which offers tutorials and demonstrations.