Customer relationship management (CRM), also known as customer relationship management, is a set techniques and methods that businesses employ to manage their relationship with customers throughout the sale cycle. It requires the use of technology, tools and processes for collecting data about customers and potential customers.
The goal is to improve the customer experience, and ultimately increase the revenue of the business. A CRM system equips sales reps with complete information about potential customers, their buying history and can give support teams all the information they require to resolve issues quickly. The best CRM systems have marketing capabilities built-in that allow companies to send specific messages to potential customers and customers based on the interactions they’ve had with the company.
When looking for CRM software it is important to know the various types of CRM software available on the market and what they offers. Many of the most renowned CRM systems are built into enterprise resource planning (ERP) software, and others are stand-alone options. Find a solution that integrates seamlessly with existing martech stacks and will perform multiple tasks.
If a company implements a CRM system, they will build a positive image of their brand, which will boost customer loyalty and increase sales. Customers who are loyal to the company are more likely to spread the word about and recommend your products and services to their colleagues and friends It is therefore essential to build connections with them. Customer advocacy programs are the perfect way to give customers a reward for their loyalty.